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How Reverse Mortgage Marketing Must Speak to the ‘Forward’ Business 

Nov 27, 2016By

Generally, someone who is looking for a conventional mortgage is not necessarily interested in a reverse mortgage, but getting the information into the “forward” space is especially important to further educate the public as well as traditional loan officers about reverse mortgages, according to industry marketing experts. The number one hurdle is still education, Tim Harder, vice president of business development at 1st Reverse […]