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Reverse Mortgage Marketing Falls Short if Aimed at ‘Average Senior’
Sep 14, 2015Just as reverse mortgages are not a one-size-fits-all solution, there is a danger to marketing these products to “the average consumer” that could cause messaging to fall short when trying to reach more potential borrowers. In marketing to Baby Boomers (Americans born between 1946-1964) along with older customer populations, the idea of “the average customer” […]
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HuffPost: 5 Reverse Mortgage Questions Consumers Need to Ask
Sep 14, 2015 -
Morningstar: Home Equity Makes for ‘Wobbly’ Retirement Stool
Sep 14, 2015 -
CPAs Talk Reverse Mortgages, Boomers Face Mortgage Debt Time Bomb
Sep 14, 2015 -
The Reverse Mortgage ‘Loan of Last Resort’ is Dead, Good Riddance
Sep 13, 2015 -
Reverse Mortgage Industry Honors John Lunde with Service Award
Sep 13, 2015 -
Friday Round-Up: AAG’s New Jumbo Reverse Mortgage, ‘Kitchen Table’ Lending
Sep 11, 2015 -
AAG Launches New Jumbo Reverse Mortgage Product
Sep 10, 2015 -
Accountants Weigh in on Reverse Mortgages and Retirement
Sep 10, 2015 -
FHA to Host Training Session on Reverse Mortgage Financial Assessment
Sep 10, 2015