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[Updated] CFPB Study: Reverse Mortgage Ads Give False Impressions
Jun 04, 2015The way reverse mortgage lenders advertise their products, whether it’s on TV, in print or on the Internet, is misleading prospective borrowers, contends the Consumer Financial Protection Bureau (CFPB) based on the results of a study conducted by the government agency. Today, the CFPB released results of a focus group study on reverse mortgage ads, in which […]
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RMS, Security 1 Roll Out Rebranding Effort and New Reverse Mortgage TV Ad
May 06, 2015 -
AAG Spotlights Retirement Planning in New Reverse Mortgage TV Ads
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How Reverse Mortgage Lenders Are Using Social Media to Their Advantage
Apr 23, 2015 -
HELOC ‘Bomb’ Set to Explode, 15 Boomer Marketing Mistakes
Mar 16, 2015 -
15 Don’ts (And 5 Dos) When Advertising to Baby Boomers
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How AAG Is Bucking The Trend in Reverse Mortgage Volume
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HUD Deploys New Ad Series to Promote Counseling, Prevent Foreclosure
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Friday Round-Up: NBS Case Update, Reverse Mortgage Volume’s Silver Lining
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Friday Round-Up: Reverse Mortgages Help Solve Dire Housing Situation
Sep 07, 2014