Marketing & Sales
Latest Posts
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Top issues for the reverse mortgage industry in 2024
Dec 27, 2023 -
FAR’s Paul Fiore on professional development, 2023’s challenges and opportunities ahead
Dec 06, 2023 -
Reverse mortgage professionals weigh in on 2024’s new HECM limit
Dec 04, 2023 -
Why one analyst predicts baby boomers will move to sell their homes
Nov 28, 2023 -
Reverse mortgage professionals report more engagement after national conference
Nov 27, 2023 -
Reverse mortgage LOs on the difference referral partnerships can make
Nov 01, 2023 -
Reverse mortgage executives on how to navigate soaring rates
Oct 20, 2023 -
How effective is direct mail reverse mortgage advertising?
Oct 13, 2023 -
How reverse mortgage marketing can challenge product myths
Oct 10, 2023
Commentary: Why the reverse mortgage industry needs to stop marketing to ‘seniors’
Dec 29, 2023By Zeb LoweIn a new commentary, Zeb Lowe explores why reverse mortgage professionals overuse the “senior” label, and explains why it should be retired.