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15 Don’ts (And 5 Dos) When Advertising to Baby Boomers 

Mar 09, 2015By

Nearly 40% of baby boomers in the U.S., or about 29 million people, are age-eligible to take out a reverse mortgage this year. And by 2026, all baby boomers, or 76.4 million Americans, will be at least 62 years old. However, in order to attract and capture this massive cohort, reverse mortgage lenders will have […]