Reverse mortgage software solutions provider ReverseVision announced the hiring of marketing executive veteran Scott Shepherd to head the company’s marketing division, the latest in a slew of new hires the company has made to support its strategic expansion efforts. Shepherd will oversee all of ReverseVision’s marketing department, and will be responsible for the design and implementation of a new marketing strategy.

Shepherd’s marketing experience is extensive, most recently having served for nearly two years as director of marketing for web development studio Unleashed Technologies. Prior to that, he served for nearly six years at digital financial asset management company eOriginal, Inc. from 2014 to 2020, helping to facilitate that company’s sale to software solutions provider Wolters Kluwer.

“I am elated to join the highly passionate, dedicated team at ReverseVision and look forward to taking its marketing and branding to the next level,” said Shepherd in a statement. “Following a high-volume refi boom, the mortgage industry’s changing business landscape is ripe to increase the adoption of reverse loan products via multiple delivery methods. ReverseVision is well-positioned to capitalize on these opportunities, while helping the mortgage industry expand and evolve with these much-needed loan products.”

Prior experience includes serving in marketing roles at companies in a wide range of industries, including non-profit entities, private, international, government, education and consulting firms. He has also served as an editor, journalist, and public relations specialist.

“We welcome Scott to the team at ReverseVision and since joining us, he’s already had a positive impact internally and externally,” said Bill Mitchell, recently-appointed CRO at ReverseVision. “Scott is an experienced marketing professional who is accustomed to working in fast-paced, dynamic environments operating in growth mode. We are lucky to have him on board at a pivotal juncture as we experience a surge in demand for reverse mortgage technologies.”

ReverseVision has been hiring for several key positions in recent months. In November 2021, the company added Mitchell as CRO, followed shortly thereafter by key hires in its IT development and financial management departments. In January, the company also added a new director of business development.